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6 - 30 April, 2023
Located at Kings Comics
283 Clarence Street, Sydney

Radio Velvet, Kings Comics and Hasbro, a global branded entertainment leader, are pleased to present Transformers: More than Meets the Eye – a world-exclusive exhibition, celebrating the incredible universe of Transformers, through the eyes of its fans and collectors, plus, six acclaimed artists.

Curator, Eddie Zammit has assembled private toy collections, novel licensed products, and movie memorabilia – to create an immersive experience in the lower level of Kings Comics' iconic store in Sydney. “This project transported me right back to my childhood. I was filled with nostalgia for the Transformers franchise – and remember vividly the phenomenon it unleashed during the peak of the 1980s” says Zammit.

Transformers: More than Meets the Eye also features original artworks created exclusively for the exhibition, by artists inspired by the Transformers story.

Each of the six artists commissioned by Zammit, have re-imagined their favourite bot in their own distinct style.

Established in 1984, the Transformers toy line expanded to include comic books, animated TV series, video games, licensed consumer goods, and movie blockbusters. Today, the franchise is a global entertainment brand with millions of fans and holds a revered place in modern popular culture. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe.

Designed to celebrate the Transformers kid, fan, and collector in all of us – this exhibition captures the incredible story of Transformers to-date. Whether you grew up with the brand or are experiencing it for the very first time – you won’t want to miss the Transformers: More than Meets the Eye exhibition at Kings Comics, 6 - 30 April 2023.

Transformers: More than Meets the Eye official licensed merchandise by Radio Velvet, will be exclusively available for purchase at the exhibition or online at and The range includes, limited-edition artwork prints, a souvenir comic book catalogue, crews, tees, and totes.

Pre-order your exclusive merchandise now! Shop Now >


Lauren Carney


Alex Lehours

Justine McAllister

Travis Price


Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community- Minded Companies in the U.S. by the Civic 50. For more information, visit